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	<title>PSE – Produtos e Serviços de Estatística, Lda &#187; INDEG/ISCTE</title>
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		<title>Marketing Analytics Forum 2014</title>
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		<pubDate>Mon, 13 Oct 2014 16:29:20 +0000</pubDate>
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				<category><![CDATA[Notícias]]></category>
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		<category><![CDATA[ISCTE]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
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		<description><![CDATA[Na próxima 5ª feira, dia 20 de Novembro, ao final da tarde realiza-se o Marketing Analytics Forum 2014 organizado pelo INDEG/ISCTE em parceria com a PSE. Com a explosão de canais e meios de comunicação, as funções de marketing ascenderam a uma nova dimensão e enfrentam novos desafios, oportunidades e ameaças. Os Marketeers, que se [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Na próxima 5ª feira, dia 20 de Novembro, ao final da tarde realiza-se o <strong><a href="http://indeg.iscte.pt/Confer%C3%AAncias/marketinganalyticsforum2014">Marketing Analytics Forum 2014</a></strong> organizado pelo INDEG/ISCTE em parceria com a PSE.    Com a explosão de canais e meios de comunicação, as funções de marketing ascenderam a uma nova dimensão e enfrentam novos desafios, oportunidades e ameaças.    Os Marketeers, que se tornam cada vez mais estratégicos dentro de uma organização, têm agora a oportunidade de maximizar e capacitar as suas decisões baseando-se numa lógica preditiva.    O Marketing Analytics Fórum 2014 procura dar a conhecer e debater um conjunto de aplicações e oportunidades que existem nesta área, possibilitando aos participantes o debate e partilha de ideias e casos de sucesso que permitam dotar as empresas com uma estratégia global, visando maximizar o retorno do investimento efetuado.    <strong>As inscrições são gratuitas! </strong>    Obtenha mais informações sobre o programa e os oradores, e participe! Inscreva-se em <strong><a href="http://indeg.iscte.pt/Confer%C3%AAncias/marketinganalyticsforum2014">Marketing Analytics Forum 2014</a></strong>.
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