I-Data Meeting 2019

On October 8, PSE was present at the I-Data Meeting that took place at Lagoas Park Hotel. The central theme of the conference was data and how to obtain value using it.
At 5PM it was Data Talk "Shopper mobility in 2020: The meeting between smartphones, market research and advanced analytics." with Paulo Caldeira (PSE Mobility & OOH Panel Manager) as speaker.
At 5:45PM there was a round table, attended by Nuno Santos, PSE Chief Analytics & Strategy Officer. The topic discussed was "What comes first: The technology or the specificity of the business?".