Next October 23rd we will be at the Belém Cultural Center to talk about Business Transformation.

In an informal and relaxed atmosphere, we organized this meeting to witness how analysis and data can be the driving force behind business transformation.

Best practices for an analytic company, examples of companies that are in the process of data transformation, and new insights from PSE into the digital world will be presented.

Transform by Analytics
October 23, 2019, 9:30
Room Sophia de Mello Breyner Andresen - Centro Cultural de Belém


Know the program and apply now.


9:45 Welcome
João Pequito - CEO, PSE

10:00 Transform by Analytics - Best Practices of an Analytical Company
Carlos Gomes - COO, PSE

10:30 The RMind+ Project
Bernardino Carneiro - Administrator, Riopele
Nuno Gomes - Data Scientist, PSE

10:50 Predictive Augmented Reality
João Mesquita Dias - Commercial Intelligence Manager, Philip Morris International

11:20 Coffee-break

11:45 Presentation of NetBehaviour Study results
Zélia Barroso - Research & Insights Manager, PSE

12:15 Debate - Insights from NetBehaviour
Manuel Simões de Almeida – CMO, Rádio Comercial
Paulo Pinto - CEO, La Redoute
Sérgio Leal - Marketing and Communication Director, McDonald's Portugal
Hélia Gonçalves Pereira
ISCTE Marketing Professor, Director of the Marketing Management Degree (ISCTE-IUL), Scientific Council Coordinator FutureCast Lab, Non-Executive Director of Tourism Funds, SGFII, S.A.

12:45 Closing

13:00 Lunch

The number of entries is limited. Make your registration.