The PSE Panel study makes it possible to measure the mobility of the Portuguese, continuously in time, hour after hour. This study also assesses the level of “Home Confinement”, quantifying the number of people who did not leave their home during a given day.
We consider, for a simpler characterization of mobility, four distinct levels of mobility. They are the following: The group of people “At Home” composed of those who have not left the house more than 500 meters, being “Low Mobility” up to 10km, “Medium Mobility from 10 to 20Km and even “High Mobility” more than 20km in a day. In this way, we can reflect the mobility of the population, in the period from December 13, 2021 to January 4, 2022, as follows:
Based on the information from the PSE Mobility Panel, we point to the following conclusions:
This study has produced since 2019, but officially since January 2021, data that are applied, above all, to the measurement of the audience of outdoor advertising, but also to assist city councils in land use planning and mobility and transport management. And also in behavioral studies of mobility and “shopper”, for other companies and entities. Data is continuously produced, day after day.
This study is the PSE panel, with continuous data collection through location monitoring and means of travel via mobile application of a panel of 2500 representative individuals of the Universe over 15 years old, residing in the regions of Greater Porto, Greater Lisbon, North Coast, Center Coast and Faro District. This study involves an APP installed on the participating sample’s mobile phones. Thus, we monitor the actual movement of the population, in each hour of the day. This study is carried out 24 hours a day. Data are obtained rigorously, via GPS and with the consent of the monitored sample. For a universe of 6,996,113 individuals residing in the regions studied, the margin of error attributable to the study is 2% for a confidence interval of 95%.